Iron Maiden and Help For Heroes launch new beer Light Brigade with Robinsons brewery

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IRON MAIDEN, HELP FOR HEROES and ROBINSONS join forces to launch
LIGHT BRIGADE
Light Brigade Beer Promo Pic
British rock legends Iron Maiden and independent family brewers Robinsons announce the creation of Light Brigade, a unique golden English ale with a 4.1% ABV. It has been developed in support of Help For Heroes, the British charity that provides recovery and support for the Armed Forces community whose lives are affected by their service.

6p of each pint and 5p of each bottle sold will be donated to help the thousands of Servicemen and women who live with complex wounds and injuries – both physical and mental – and are looking to regain their purpose in life.

Help For Heroes met with Robinsons in the summer of 2017 to explore the possibility of launching a beer. Robinsons and Iron Maiden, who jointly launched Trooper Beer almost five years ago and which has now sold over 20 million pints worldwide, were immediately enthusiastic about the idea. Indeed, the origin of Trooper’s name, which comes from the classic Iron Maiden song, ‘The Trooper’, based on the Battle of Balaclava of 1854 in the Crimean War, reflects the band’s well-known interest in history.

As ever with the Trooper range of beers, Robinsons’ Head Brewer, Martyn Weeks, and Iron Maiden lead vocalist and ale aficionado, Bruce Dickinson, teamed up to create the new and original beer, with the final tasting and approval taking place at Help For Heroes’ Tedworth House Recovery Centre in Wiltshire, last Autumn.

Bruce Dickinson said: “We are very proud to have been asked to get involved. I have been an instructor on several of British Airways’ flight simulator ‘Flying Heroes’ days for Help For Heroes Veterans, so I know the charity and the work that they do well. Light Brigade is our interpretation of a golden ale that maintains the elements of strength and character that are the essence of Trooper but at a more sessionable level. In fact, the two beers complement each other very well.”

Beth Miles, Director of Marketing and Fundraising at Help For Heroes: “We are thrilled that Bruce Dickinson has developed a new beer for us under the Trooper brand with Robinsons. We are sure that Light Brigade will have a very popular appeal and raise significant funds, enabling Help For Heroes to empower more Veterans to reach their potential and regain their purpose. This is the beginning of a partnership which we hope will see Trooper fans and Robinsons customers join The Force for Good campaign to support the thousands whose lives have been affected by their service.”

Martyn Weeks commented: “Bruce and I were recently invited to visit Help For Heroes in Wiltshire, where we had a tour of the incredible recovery facilities there and met some of the Veterans.  We were both hugely impressed with the work they are doing and launching a new beer in support of this Charity is, we believe, a great way to raise money and awareness for this very worthy cause. Robinsons will also be supporting the Charity through fundraising in our pub estate.”

Light Brigade is designed as a session ale for beer and music fans everywhere. It will also be produced on a long-term basis, differentiating it from the other limited edition Trooper beers: 666, Red ‘N Black, and Hallowed. In keeping with the Trooper brand, Light Brigade’s original bottle label features Iron Maiden’s iconic mascot Eddie on horseback in one of the uniforms of the Light Brigade.

 

Light Brigade is available to pre-order online now at www.robinsonsbrewery.com for delivery from 1st February, and will be stocked in supermarkets nationwide and selected pubs from 19th February onwards.

For more information on Iron Maiden Beer, please visit www.ironmaidenbeer.com, like Trooper on Facebook: www.facebook.com/ironmaidenbeer and follow Trooper on Twitter:www.twitter.com/ironmaidenbeer(@ironmaidenbeer)

For more information on Robinsons Brewery, please visit www.robinsonsbrewery.com, like them on Facebook: www.facebook.com/robinsonsbrewery, follow them on Twitter: www.twitter.com/robbiesbrewery (@robbiesbrewery) and on Instagram:www.instagram.com/robinsonsbrewery.

 

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I first went to a gig in 1981, Gillan at Leeds University. I've been a regular gig goer ever since. I haven't kept count of how many gigs I've been to over the intervening years, but it's a lot! My favourite bands are AC/DC then, in no particular order, Anti-Nowhere League, Slaughter and the Dogs, Towers of London and Dirt Box Disco. I tend to like Glam/Punk and rude offensive lyrics, not sure what that says about me but as Animal would say 'So What!' The question was recently put to me - did I write for any online publications? My reply - No, but I'd like to! Planetmosh was suggested and I found myself offering to review Aces High Festival. Easy peasy I thought! Well not quite, if a jobs worth doing it's worth doing well! I had sixteen bands to research. I found I actually enjoyed that and it kept me too busy to be making lunatic comments on Facebook! ;) Then I felt a bit inadequately qualified. I mean, who am I to comment on others, when my musical expertise extends to being able to play a mean Greensleeves on the recorder and a passable Annie's song on the flute! Haven't picked up either instrument for years! What I do have, however, is over 30 years of experience as a gig goer, so I can comment on what I like and what I don't! It's only my opinion and, if I don't like a band it doesn't mean they are bad, just not to my own liking. I admire anyone who has the guts to get up on that stage and have a go!