Iron Maiden & Robinsons Brewery’s Trooper Beer celebrates its fifth birthday

TROOPER BEER, the award winning collaboration between Stockport-based ROBINSONS BREWERY and British music icons IRON MAIDEN, celebrates it’s 5th Birthday today, Wednesday 9th May 2018.

Since its launch in 2013, the 4.7% ABV Premium British Beer has sold over 20 million pints, firmly establishing itself as a top 40 UK beer brand, whilst becoming a leading player amongst exported British Ales, having been sold in over 50 countries worldwide.

The TROOPER family has grown to include three Limited Edition beers: TROOPER 666 in 2015, with an ABV of 6.6%; RED ‘N’ BLACK, a porter style beer launched in 2016; and 2017’s HALLOWED, a Belgium inspired hybrid ale.

2018 has also seen the launch of LIGHT BRIGADE, a 4.1% ABV Golden beer brewed in support of HELP FOR HEROES, the British charity that provides recovery and support for the Armed Forces community whose lives are affected by their service, which is currently being rolled out across the UK.

These beers are the brainchild of IRON MAIDEN vocalist and ale aficionado BRUCE DICKINSON, working in partnership with ROBINSONS’ Head Brewer, MARTYN WEEKS. DICKINSON commented:

I’m incredibly proud of the success that TROOPER has had, and long may it continue. To sell over 20 million pints in 5 years is something that we couldn’t have imagined when we started out with just the simple plan to make a great session ale that didn’t compromise on flavour, and the quality of the end product speaks for itself. It has been great fun to work with ROBINSONS on TROOPER and the various Limited Editions that we have created, each of which have been unique in their own way, and it’s exciting to see the reaction that our latest beer, LIGHT BRIGADE, has had too. I’m delighted that our fans and beer lovers worldwide have enjoyed them so much, and who knows what we will come up with next… Cheers!

TROOPER has won multiple Gold medals at the prestigious British Bottlers’ Institute Awards, as well as picking up awards at the World Beer Awards, Global Beer Masters and International Beer Challenge.

OLIVER ROBINSON, Managing Director (Beer Division) of ROBINSONS BREWERY, added:

The fact that TROOPER is celebrating its 5th birthday shows that it isn’t just a ‘flash in the pan’. Together with Bruce and IRON MAIDEN we have created a globally renowned beer, which continues to venture into new countries (57 and counting!) and allows us to experiment with TROOPER Limited Edition beers. It’s a project that continues to excite everyone at the Brewery and I look forward to seeing what Bruce and Martyn are planning for the future!

To celebrate the 5th Birthday, TROOPER fans can get their hands on a Limited Edition badge at one of 86 stockists across the UK. Details can be found at www.ironmaidenbeer.com.

TROOPER will also be available at all IRON MAIDEN 2018 UK Tour dates, listed at www.ironmaiden.com.

Online customers can take advantage of a special 24 hour offer on Wednesday 9th May, with a FREE TROOPER bundle with every TROOPER order purchased online, plus 5% off all TROOPER branded products.*

For more information on IRON MAIDEN BEER, please visit www.ironmaidenbeer.com, like TROOPER on Facebook: www.facebook.com/ironmaidenbeer and follow TROOPER on Twitter:www.twitter.com/ironmaidenbeer (@ironmaidenbeer)
For more information on ROBINSONS Brewery, please visit www.robinsonsbrewery.com, like them on Facebook: www.facebook.com/robinsonsbrewery, follow them on Twitter: www.twitter.com/robbiesbrewery (@robbiesbrewery) and on Instagram:www.instagram.com/robinsonsbrewery

About Louise Swift

I first went to a gig in 1981, Gillan at Leeds University. I've been a regular gig goer ever since. I haven't kept count of how many gigs I've been to over the intervening years, but it's a lot! My favourite bands are AC/DC then, in no particular order, Anti-Nowhere League, Slaughter and the Dogs, Towers of London and Dirt Box Disco. I tend to like Glam/Punk and rude offensive lyrics, not sure what that says about me but as Animal would say 'So What!' The question was recently put to me - did I write for any online publications? My reply - No, but I'd like to! Planetmosh was suggested and I found myself offering to review Aces High Festival. Easy peasy I thought! Well not quite, if a jobs worth doing it's worth doing well! I had sixteen bands to research. I found I actually enjoyed that and it kept me too busy to be making lunatic comments on Facebook! ;) Then I felt a bit inadequately qualified. I mean, who am I to comment on others, when my musical expertise extends to being able to play a mean Greensleeves on the recorder and a passable Annie's song on the flute! Haven't picked up either instrument for years! What I do have, however, is over 30 years of experience as a gig goer, so I can comment on what I like and what I don't! It's only my opinion and, if I don't like a band it doesn't mean they are bad, just not to my own liking. I admire anyone who has the guts to get up on that stage and have a go!