IRON MAIDEN, SLIPKNOT, WHITESNAKE, THE CULT, BLACK LABEL SOCIETY, MR BIG & CHICKENFOOT PIONEERS HEADLINE MILESTONE EVENT
“Nothing can beat them, nothing in the world.” Jimi Hendrix
“What Jim Marshall did … was provide English heavy metal and blues players with these weapons.” – Pete Townshend
Iconic British brand Marshall, the world’s most famous and revolutionary amp producer, celebrates its Golden Anniversary year cementing its place in musical history. To celebrate 50 legendary years of musical innovation, Marshall is taking over Wembley Arena for a full on Rock n Roll riot on Saturday 22nd September. The ground-breaking artist line-up is as pioneering as the brand itself and includes global rock royalty from bands including Iron Maiden, Slipknot, Whitesnake, Chickenfoot, The Cult, Black Label Society and many more….. Tickets from the event go on sale Friday 9th March at 9am and can be purchased via www.livenation.co.uk.
Developed by Marshall to allow fans to celebrate this landmark occasion, the line up for the event reads like a who’s who from the Rock and Metal Hall of Fame. Working alongside company and family friend and Iron Maiden drummer Nicko McBrain the Marshall team is bringing together the biggest rock gods on the planet! Nicko will comp�re the event and will be joined by the world’s most legendary guitarists, acclaimed musicians and Marshall enthusiasts including multiple Grammy nominee and Chickenfoot super-group founder Joe Satriani, Ozzy Osbourne collaborator and founder of Black Label Society Zakk Wylde, technical wizard and one of GuitarOne magazine’s “Top 10 Greatest Guitar Shredders of All Time” Mr Big’s Paul Gilbert, Whitesnake’s Doug Aldrich and Brian Tichy, Swedish virtuoso Yngwie Malmsteen, The Cult’s Billy Duffy and Slipknot/ Stone Sour front man Corey Taylor . There are also further big names to be announced.
“This is truly a celebration of a British Icon – Marshall. Beyond doubt, Jim Marshall and the team have shaped the sound of rock music for eternity! Words cannot describe how pioneering Marshall is ! I feel more than privileged to be involved in this event. We’re bringing together beyond-legendary artists for a moment in history. Expect pure rock n roll madness amplified to the max by Marshall! ”
Starting life in a drum shop in Hanwell as the brain child of Jim Marshall, the Marshall amp was designed to help create richer sound for guitarists who were unable to afford the expensive, US Fender amplifiers. With a small team of skilled musicians, Marshall produced his first amplifier in 1962. The development of the “Marshall Stack” a few years later initiated Marshall’s ultimate rise to the forefront of the music instrument industry. Fifty years after Jim Marshall sold his first JTM45, four generations of guitarists and fans revere the name. Marshall Amps have defined the sound of rock and are prized by rock guitarists of every age and style.
For half a century now, Jim Marshall OBE and the Marshall team have been shaping the sound of rock on stage and in the studio with artists as diverse as Jimi Hendrix, Eric Clapton, Pete Townsend, Gary Moore, Eddie Van Halen, Eric Johnson, Slash, Zakk Wylde, Joe Bonamassa, Jeff Beck, Stevie Ray Vaughan, Frank Zappa, Richie Kotzen, Trivium and countless others.
Paul Marshall, Head of Artist Liaison and part of the Marshall dynasty commented;
“Artists play a massive role in the company, and are very much part of the ‘Marshall Family’. Over the five decades of Marshall’s history, practically every guitar hero has used Marshall, Richie Blackmore, Jeff Beck, Gary Moore, Slash, the list goes on…. This event is a celebration of the Marshall family and we are honoured so many artists want to get involved!”
Celebrating over five decades of guitar amplification, Marshall Amps have become synonymous with Rock Royalty. To celebrate the rich five-decade legacy of the brand Marshall plans a very special Golden Anniversary as it welcomes a stellar line-up of artists and presents an impressive array Marshall exhibits for what promises to a never-to-be forgotten event. Visitors at this one-day festival of sound will be met with a concentrated blast of full-on Marshall magic! The entire weekend will be a once-in-a-lifetime opportunity to participate in the 50-year Golden Anniversary of a beloved British icon: Marshall.
Tickets for the event are on sale from Friday 9th March priced at £35.00 and are available via www.livenation.co.uk.
A Brief History of Marshall…
Marshall Amplification began in 1962, from Jim Marshall’s drum shop in Hanwell, London. Jim had been a professional drummer and singer, and opened J&T Marshall not only selling drums but teaching them too (one of Jims students was Mitch Mitchell who would later find fame as part of the Jimi Hendrix Experience). At the time there was a growing demand from guitarists wanting more from their sound, and with the high price of importing Fender amplifiers from the USA, Jim listened and between a very small team of people the first Marshall amplifier, the JTM45, was born.
Soon after this in the mid sixties when Marshall Amplification was really starting to make a name for itself, a relatively unknown guitarist called Pete Townshend worked with Jim on what would become the Marshall Stack (Pete’s only brief was that he wanted to be louder than both Keith Moon, and the crowds that would flock to see The Who).
The invention of the Marshall Stack, and the 4×12 cabinet would change the face of music forever. The essence of the Marshall sound was that when you turned them up loud the sound would break up and ‘distort’, changing guitarists approach to their instrument too. Other early artists that helped put Marshall on the map in the sixties were Eric Clapton and Jimi Hendrix (whose middle name was also Marshall).
Over the years Marshall has gone from strength to strength, the company moved to Bletchley, Milton Keynes in the late 1960’s which is where they still are today employing over 160 people and still proud to be manufacturing in the UK.
Jim has always been one for embracing new technologies into product which has kept them the company at the top of their game; whether it be the first master volume amplifier back in the seventies right up to present day incorporating digital technology or built in Electronic Power Attenuation.
Artists still play a massive role in the company, and are very much part of the ‘Marshall Family’. Over the five decades of Marshall’s history, practically every guitar hero has used Marshall, they do so because they want to, and they even have to pay for their own amps (Jim’s early ethos was that the cost of any product given away to an artist would have to be recouped by the customer which certainly wouldn’t be fair. After 50 years, this still stands firm). Richie Blackmore, Jeff Beck, Gary Moore, Slash, the list goes on….
Marshall distribute product to all corners of the earth, and Marshall Fans the world over flock to the Mecca of Bletchley, Milton Keynes to tour the factory and visit the museum to catch a glimpse of rare Marshall Amps including ‘#1’, the first Marshall ever made. The company has been recognised over the years with various award winning products and awards from elsewhere including the Queens Award for Export. Jim Marshall was given the OBE in 2004, and over the years has donated millions of pounds to charities in the UK.
2012 is the 50th Anniversary of Marshall, titled ’50 Years Of Loud’. Not only are there many commemorative products planned for the duration of the year, but also tie-ins with other brands and special events too.