If you take AC/DC and Airbourne out of the equation, then a contender for the catchiest classic rock band has to go to the UK’s very own The Treatment – a group of fresh faces, rock god wannabees from Cambridge. Their love for the power chord and the catchy song may make them sound like Def Leppard meets UFO, but the fact is; in a world where NU metal and metalcore are the only kind of metal the youth of Britain want to play, The Treatment show that being the sweet old age of 18 and still being able to sound like bands from the 80’s (when music was at its best) is still possible!

This Might Hurt is the title of The Treatment’s new album, and what is best about it, is the amount of catchy songs all encased on one CD. Songs like ‘The Doctor’, ‘I Want Love’ and ‘Drink, Fuck, Fight’, may all sound like their chorus’s have been submitted by a Eurovision song contest entry, but the fact is, when listening to these songs, you are automatically obliged to sing along to it, because the chorus’s are so easy to pick up and are most likely to stay on your mind for days after. You can just imagine now a packed out venue all screaming the ‘I Want Love’ intro really loudly, and it’s moments like this make this album special.

The guitar riffs on This Might Hurt are superb and very idealistic of the genre The Treatment are trying to revive. With bluesy licks, chromatic solos, power chord riffs, as well as including a heavy metal edge. The Treatment hit the listener with guitar lines big, bold and brash in tracks like ‘Nothing to Lose but Our Minds’, ‘Shake the Mountain’ and ‘Stone Cold Love’ showing just how talented young guitar gods Ben Brookland and Tag Grey are.

There are so many tracks on this album, and not one of them is boring. If you go for the single CD version you get 14 songs, where in the deluxe version a whopping 17 in the form of the songs ‘The Coldest Place on Earth’, ‘Lady of the Night’ and ‘Nothing to Lose’ which all have extremely memorable melody lines which show just how powerful singer Matt Jones is. He is a brilliant classic rock singer – mastering the higher end of the vocal spectrum when doing the high pitched screams that classic rock singers are well known to do.

This is a must have for anyone who is into the classics, and with The Treatment hopefully people will realise that there are still bands out there hell-bent on keeping the sweet music alive, and that you don’t have to be an old grouch to do it! [8/10]