Under The Influence, the 4-piece Rap rockers from Kings Lynn, are due to release their new single, ‘Vs The World’ on Monday, 6th August.
“‘Vs The World’ was the right track to release first, as it is introducing the new ‘US’ and telling people that we are here and never going to go away no matter how hard it gets nothing is going to stop us” comments Under The Influence’s front man, Jack.
He continues by stating, “It’s us making a statement to the music industry, that no matter where you come from or who you are, hard work and determination can pay off for anyone”, and finishes by describing the sound of the new material as “UK hip-hop brought into modern UK rock”.
The music video was filmed by up and coming Director, Daniel Broadley, shot in an abandoned barracks in Norfolk where the lads found themselves working in historic surroundings, creating a derelict look to accompany the bands new darker musical direction.
Check out the video for the track ‘Vs The World’ which is taken from the new ep, ‘Kings & Cretins’, scheduled for release 1st October:
Under The Influence will be playing a release show for the ‘Vs The World’ video in their hometown Kings Lynn on Wednesday, 1st August at Kudos.