Home / News / Press Release / SUMO CYCO unveil video for new single ‘FIGHTER’

SUMO CYCO unveil video for new single ‘FIGHTER’

Canadian four piece SUMO CYCO have unveiled the video for their current single ‘Fighter’.  A completely DIY, self directed and produced video, ‘Fighter’ is work of crazy genius!

On the video, front-woman Sever said; “We are thrilled to present Fighter, our newest self directed music video. It’s taken us months of blood, sweat and paper mâché to make it happen.”

Sumo Cyco are breathing a hefty dose of fresh-air into the international rock scene. Fusing in-your-face, hard rockin riffs and dance hall rhythms, the eleven tracks on their forthcoming ‘Lost In Cyco City’ are topped by electric vocals dripping with hooks that can not fail to make an impact.

SUMO CYCO’s secret weapon comes in the form of front-woman SEVER, the alter-ego of former teen-pop sensation Skye Sweetnam. Signed by Sony/ATV at the age of 14, Skye had performed in over twenty five countries before her 17th birthday, including 50 shows opening up for Britney Spears on the Onyx Hotel tour.

 
After two full-length albums, writing with hit makers such as Dr Luke, Max Martin, The Matrix and Tim Armstrong, Sweetnam decided to take her career in a different direction. Craving artistic control and rock’n’roll, she initiated her departure from the major label and formed SUMO CYCO.
To date, SUMO CYCO have taken a novel approach to putting out music, having recorded and released 10 singles digitally, accompanied by glorious grindhouse-esque movie themed videos – all produced and directed themselves.

It did not take long for SUMO CYCO to garner the attention of music fans in their homeland, winning “Best Female Fronted” band at Toronto Independent Music Awards in 2012, and Indie Week Canada the following year.

Now they have set their sights on the UK, with three shows this month and their first official UK release in May

Catch them at the following shows:

April 24th    Manchester         Retro Bar
April 25th    Leicester             The Shed
April 26th    London               The Barfly

‘Lost In Cyco City’ is released via RSK Entertainment May 25th 2015.

https://www.facebook.com/sumocyco

About David Farrell

General Manager and 'THE' competition guy at planetmosh.com. Manager of The Goddanm Electric www.thegde.co.uk, Tour manager for Serpentine, and ex-general Dogsbody at Hammerfest.co.uk. Media partner to numerous bands. Also takes photos, writes reviews and likes classic rock, with a touch of thrash to get the blood flowing.
%d bloggers like this: