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The Treatment- ‘Generation Me’

album by:
The Treatment
Version:
cd
Price:
£10.99

Reviewed by:
Rating:
4
On February 19, 2016
Last modified:February 25, 2016

Summary:

I didn’t have high hopes for this release, in fact I thought it might have been the last throw off the dice for the band, however I am glad to be proven wrong as it is a cracker. This is The Treatment reborn and hungry for success. That success can’t be too far away now.

The Treatment’s first two albums and I have never really got along, we have had our moments of course, but ultimately I was never satisfied with what was on offer, each song seemed to sound like any other, just re-arranged a bit, and nothing really stood out, so eventually they went back in the CD drawer, unlikely to be played ever again.

We now have album number three, ‘Generation Me’, complete with new vocalist Mitchel Emms, and new guitarist Tao Grey. So what do these two bring to the table?

After a quick listen, it is very easy to understand what these two bring is like a breath of fresh air, overall the band are tighter, the songs are better, the playing is better, and what a voice Mitchel Emms has, the classic screaming rock range, full of power and passion which you can hear on every song.

The opening track, and first single, ‘Let It Begin’ kicks in with a super catchy AC/DC inspired riff and some superb vocals from Mitchel and a catchy chorus line, this is a very strong opener.

‘The Devil’ is next up, another strong song, propelling the album onwards and upwards. The AC/DC riff influence is evident as well as Airbourne’s kick ass attitude, mix them together and you have the base for The Treament’s song. Where the previous albums stuttered for me was that they just stayed like that, this new one however adds to the base mixture to create a hard rock bluesy sound with an edge.

‘Tell Us The Truth’ keeps the momentum going with another foot stomping and air guitar playing rocking track, and title track ‘Generation Me’, is no slouch either and could quite easily be the next single. This is how I expected The Treament to sound from the beginning, but they never seemed to get there, this is an immense track, hard hitting with loads of great hooks and some truly great guitar playing.

‘Backseat Heartbeat’ is as slow as this album ever gets, an infectious song with a great chorus and another outstanding vocal from Mitchel.

Quite a few albums drop off the pace a bit, or indeed a lot after the first 5 or 6 tracks, not so this, every song is quality, it is simply a case of deciding which one you like the most. ‘We Are Beautiful’, ‘I Know She Knows’, ‘Bloodsucker’ and ‘Better Think Again’ can all be examined and pass with flying colours, the album closer  ‘Light The Sun’ is really the icing on the cake.

I didn’t have high hopes for this release, in fact I thought it might have been the last throw of the dice for the band, however I am glad to be proven wrong as it is a cracker. This is The Treatment reborn and hungry for success. That success can’t be too far away now.

Recommended Track track on this for me is ‘Let It Begin’ a ballsy, bluesy rocker, just what the doctor ordered.

However, that album cover is…………………………….

 

A 14-date Nationwide UK Tour will follow on Wednesday 27th April, when the band kick things off at Norwich Waterfront, with their final UK show at London’s O2 Academy Islington on Friday 13th May. Tickets for all 14 shows went on sale at 10am on Monday 25th January. Special guest on all UK concerts is The Amorettes.

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THE TREATMENT “GENERATION ME” UK TOUR APRIL–MAY 2016 With special guests THE AMORETTES.

Norwich Waterfront
Wednesday 27 April 2016
Tickets: £10 advance
Box Office: 01603 632717
Book Online: www.ueaticketbookings.co.uk
139 King Street, Norwich, NR1 1QH
www.waterfrontnorwich.co.uk

Birmingham – The Oobleck
Friday 29 April 2016
Tickets: £10 advance
Box Office: 08444 77 1000
Book Online: http://theoobleck.co.uk,
www.ticketweb.co.uk
The Custard Factory, Digbeth, Birmingham, B9 4AA
http://theoobleck.co.uk

Cardiff – Clwb Ifor Bach
Saturday 30 April 2016
Tickets: £10 advance
Box Office: 029 2023 2199
Book Online: www.seetickets.com/go/thetreatmentcardiff
11 Womanby Street, Cardiff, CF10 1BR

Live Music Venue & Nightclub In Cardiff City Centre

Sheffield Corporation
Sunday 1 May 2016
Tickets: £10 advance
Box Office: 0114 276 0262
Book Online: www.corporation.org.uk
Milton Street, Sheffield, S1 4JU
www.corporation.org.uk

O2 Academy2 Oxford
Monday 2 May 2016
Tickets: £10 advance
Box Office: 01865 813 500
Book Online: www.ticketweb.co.uk
190 Cowley Road, Oxford, OX4 1UE
www.o2academyoxford.co.uk

Portsmouth Wedgewood Rooms
Wednesday 4 May 2016
Tickets: £10 advance
Box Office: 023 9286 3911
Book Online: www.musicglue.com/the-wedgewood-rooms
147-B Albert Road, Portsmouth, Southsea, PO4 0JW
www.wedgewood-rooms.co.uk

Leeds – The Key Club
Thursday 5 May 2016
Tickets: £10 advance
Tickets: www.lunatickets.co.uk
66 Merrion Street, Leeds, LS2 8LW
www.thekeyclubleeds.com

Wolverhampton Slade Rooms
Friday 6 May 2016
Tickets: £10 advance
Box Office: 0870 320 7000
Book Online: www.wolvescivic.co.uk,
www.ticketmaster.co.uk
Broad Street, Wolverhampton, West Midlands, WV1 1HP
www.wolvescivic.co.uk

The Sugarmill – Stoke-On-Trent
Saturday 7 May 2016
Tickets: £10 advance
Box Office: 0115 896 0163
Ticket Link: www.thesugarmill.co.uk/tickets.htm
Brunswick St, Hanley, Stoke-on-Trent, ST1 1DR
www.thesugarmill.co.uk

O2 Academy2 Newcastle
Monday 9 May 2016
Tickets: £10 advance
Box Office: 0191 260 2020
Book Online: www.ticketweb.co.uk
Westgate Road, Newcastle-Upon-Tyne, NE1 1SW
www.o2academynewcastle.co.uk
Glasgow Stereo
‪Tuesday 10 May 2016
Tickets: £10 advance
Box Office: 08444 999 990
Book Online: www.gigsinscotland.com
22-28 Renfield Lane, Glasgow, G2 6PH
‪ www.stereocafebar.com

Satan’s Hollow – Manchester
Wednesday 11 May 2016
Tickets: £10 advance
Box Office Phone Number: 0871 220 0260
Book Online: www.seetickets.com
101 Princess Street, Manchester, M1 6DD
www.facebook.com/satanshollowmanchester

Nottingham Rescue Rooms
Thursday 12 May 2016
Ticket Price: £10 advance
Box Office: 0844 871 8819, 0115 896 4456
Book Online: www.alt-tickets.co.uk
25 Goldsmith Street, Nottingham, NG1 5LB
www.rescuerooms.com

London O2 Academy Islington
Friday 13 May 2016
Tickets: £14 advance
Box Office: 08444 771 000
Book Online: www.academymusicgroup.com/o2academyislington/events/music
N1 Centre, 16 Parkfield Street, Islington, London, N1 0PS www.academymusicgroup.com/o2academyislington
Frontiers Rock Festival, Trezzo, Milan
Saturday 23 April

Nordic Noise Festival, Denmark
Saturday 14 May

I didn’t have high hopes for this release, in fact I thought it might have been the last throw off the dice for the band, however I am glad to be proven wrong as it is a cracker. This is The Treatment reborn and hungry for success. That success can’t be too far away now.

About David Farrell

General Manager and 'THE' competition guy at planetmosh.com. Manager of The Goddanm Electric www.thegde.co.uk, Tour manager for Serpentine, and ex-general Dogsbody at Hammerfest.co.uk. Media partner to numerous bands. Also takes photos, writes reviews and likes classic rock, with a touch of thrash to get the blood flowing.